• No products in the cart.

X

ADUT AKECH HAS BEEN NAMED THE NEW FACE OF ESTÉE LAUDER

ADUT AKECH HAS BEEN NAMED THE NEW FACE OF ESTÉE LAUDER


NEW YORK, NEW YORK – APRIL 08: Adut Akech walks along 46th Street during the Michael Kors Fashion Show in Times Square on April 08, 2021 in New York City. (Photo by James Devaney/GC Images)

Supermodel Adut Akech – as a global fashion industry darling that’s walked for all the top luxury houses and landed coveted magazine covers across the world – is hardly an unknown face. But her recent appointment as the newest ambassador for cosmetics giant Estée Lauder is set to catapult her from fashion industry notoriety to household name, and the significance and magnitude of such a role isn’t lost on Akech.

“To be part of the Estée Lauder family is a dream come true. Estée Lauder has such an amazing heritage, and the story of Mrs Estée Lauder continues to be an inspiration to women around the world,” the South Sudan-born model said in a statement announcing the partnership. “Like her, I hope to inspire girls everywhere to never give up on following their dreams.”

In a post on her Instagram, Akech further detailed her excitement about the opportunity. “Mrs. Estée Lauder said, ‘I never dreamed of success, I worked for it.’ Words cannot express how Proud and excited I am to share I’m now a part of the @esteelauder family as their newest #EsteeGlobalAmbassador,” she wrote. “All my hard work has led me to moments like this.”

Akech has spoken openly about being unable to see herself reflected in the fashion and beauty realms as a teenager in Adelaide, Australia. She revealed that she hopes her ambassadorship for a global brand will be able to change that for others. “Growing up in the western world I didn’t really see a representation of myself in [the] fashion and beauty world on television or magazines until I got into the fashion industry,” she continued.

PARIS, FRANCE – MARCH 02: (EDITORIAL USE ONLY) Adut Akech walks the runway during the Alexander McQueen as part of Paris Fashion Week Womenswear Fall/Winter 2020/2021 on March 02, 2020 in Paris, France. (Photo by Kristy Sparow/Getty Images)

“To now be the representation in the fashion beauty space I didn’t have a growing up means everything to me. My little sisters will now also see their faces in my beauty ads and campaign billboards, little back girls in South Sudan, Africa and all around the world will now see themselves in me through the work I will do in this space,” she wrote. “I hope you can see though we are more than WORTHY of being faces of the biggest iconic global beauty brands. I do it to break down barriers, to prove we are here, we are unique & beautiful, for the little girls and boys not seen and heard.”

The brand appears just as excited to be working with Akech, who spent her early years at a refugee camp in Kenya before emigrating to Australia. “Adut is one of fashion’s biggest and most influential stars,” said group president for the Estée Lauder Companies Stéphane de la Faverie. “We believe her incredible story, personality and beauty will help us continue to inspire and connect with our consumers and establish her as a beauty icon of her generation.”

We can’t wait to follow this one.

Leave a Reply

Your email address will not be published. Required fields are marked *

X